Most online shopping experiences were built on generic templates, but with millennials and Gen-Z funnelling themselves into ever-narrower aesthetic tribes, online shopping no longer has to cater to the masses.
Members at NEW INC, the New Museum’s incubator, are already working on augmented reality and artificial intelligence solutions that could power anything from the virtual closet Cher Horowitz uses to pick her outfits in the movie Clueless to holographic fashion shows.
As we re-evaluate spaces, texture, light, sound, and smell should take centre stage. Many of our strongest memories of places are not visual, but embodied: the cool temperature of the walls, the way sound echoed through the space, the smoothness of carpet under your feet.
(Harvard Business Review, 2020)