Octavia Robinson

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OCTAVIA ROBINSON

A CASHLESS SOCIETY: WHAT will buying look like in the future?

The number of British people who pay in cash is decreasing, down from 63% to 34% in the past decade. A straight-line projection based on this statistic would result in Britain becoming a fully cashless society by 2026.                                    (Good House Keeping, 2020)

Contents

1. The Utopic Ideal of a Cashless Society

  • Biometrics
  • Cash
  • Environment
  • new technology

2. The Dystopic Reality of a Cashless Society

  • Online Safety
  • Society
  • Spending Habits

3. The Future of Buying

Biometrics are defined as the measurement and statistical analysis of peoples unique physical and behavioural characteristics. This technology is often used for identification and access and control, or for identifying individuals who are under surveillance.


Biometrics can make your phone-based payment options the most secure way of buying. More secure than your wallet or purse. There will be no need for passwords on credit/debit cards and no risk of contactless cards being stolen. Wallets will no longer be needed, the material from them can be recycled and reused.



Biometrics can include retinal scans, facial recognition (most commonly used for iPhones), voice and fingerprint. This would make it almost impossible for people to steal your method of payment, the next 20 years calls for a much safer society.



ATM usage is declining about 6-10% a year - soon this usage will come to a complete halt. ATM's will be used to help people check their online bank balance using fingerprint recognition. 

(The Guardian, 2019)




  • Cash, the physical form of money is untraceable. Removing this form of currency would put a halt to organised crime. Money laundering and drug crime will drastically decrease. People will no longer be able to hide extra income. Concealing income and tax evasion will be almost impossible without the ‘cash in hand’ option of receiving payment.


No cash also means for easier currency exchange when travelling – in 10 years there will be no more need to buy everything in cash whilst you are on holiday. 

Cash will not help in improving your credit score. Your credit rating is essential for qualifying for loans and mortgages. You'll often end up paying more if you only pay in cash as you can’t find discounts online.  

The environment will be much better off in a cashless society. 



No more resources would be wasted on money production. Less cash in circulation also means fewer security vans emitting fumes. This would result in less pollution of cities, therefore healthier lives.

A cashless society would result in banks having a different purpose. There would be no need for secure rooms which store money. Banks could be turned into new concept spaces for fashion stores. As bank buildings are often full of character, it would be a waste of impressive architecture to knock them down - this would also be a waste of resources. By reusing them for fashion stores, tourism will be on the rise and cities will be able to make more money from it.

Britain’s cash infrastructure costs around £5 billion a year to run - and its consumers who are bearing the weight by paying taxes.

(The Guardian, 2019)

Buying Online is a form of electronic commerce which allows consumers to directly buy goods or services over the Internet using a web browser or a mobile app.

A new era of buying online calls for new technology. VR technology is being constantly developed to create an amazing user experience. It allows users to see the world from a different dimension, which will be especially useful when it comes to shopping. (GIF - GIFY)

In the future buying solely online will be a normality. Retailers are beginning to make it easier for us to buy, using VR and AI technology.

Norwegian retailer Carlings launched a digital collection last year, the fashion – futuristic streetwear, bought online and e-fitted to users’ photos – was created to counter the ‘wear once, take a selfie, chuck it away’ philosophy of today’s frantic online influencer. “We’ve opened up a world of taking chances with styling, without leaving a negative footprint on the world,” Morten Grubak of Virtue Nordic, told iD’s Jake Hall, at the time.

(BBC Designed, 2019)


The rush to a cashless society could lead to a large percentage of the population becoming financially excluded and at risk of financial exploitation. The gap between the wealthy and the poor could become even larger.


People may find it difficult to adjust to the new way of buying, particularly elderly members of society. They are often not confident in using online banking or digital methods of payment. It would be difficult to provide support to all elderly people and would require a lot of resources.

Digital transactions are very easily tracked and recorded, which raises questions about data security.

The risk of other crimes such as identity theft, account takeovers, and fraudulent transactions will also increase when digital payments become the only option.

Retailers who buy and sell their customers' data must be ready to account for it in a security breach – now a near inevitability for big retail companies.

According to Which?, the UK is likely to go cashless in the next 15 years, but nearly 50 percent of the population would struggle if access to physical money was removed - that's around 25 million people. 


2.3 million people aged 70 or above don't have an internet connection at home. Cash is still an economic necessity for 20.5 million people across the country, the speed at which digital finance is advancing – along with the rush of the coronavirus pandemic, runs the risk of many people being left behind. 

(Prosser Knowles, 2020)


There will be no money for homeless people to buy essential food & blankets. The homeless would rely on the public to buy them essentials – this should be a job of the government. This would lead to more crime & stealing from shops as people without bank accounts will have no way of buying anything.


Consumers have already been slow to move to mobile payment and biometric ID technology. Retailers must balance the individual consumer's need for privacy and security with willingness to embrace new technologies. 

Approximately 1.2 million people living in the UK are unbanked. (The Guardian, 2019)

Domestic abuse survivors often hide away emergency cash – this is for their own safety and wellbeing.

It will be vital that the government ensures everyone has a bank account, so the safety of vulnerable members of society are prioritised.

The High-street is becoming increasingly threatened with a new surge of online shopping. With the removal of the High-street there would be less opportunities for socialising and exercise.



A proportion of small businesses will be affected if they are cash only. It is more expensive for smaller businesses to introduce card payments. The next 10/20 years calls for easier payment methods which are also cheap and easy to install.

Clicking, swiping and tapping leads to people becoming much less aware of their daily outgoings. It can increase compulsive spending behaviours.

A lack of physical cash may make it harder for some people to budget. In the future there will be no way to separate a specific amount of money to spend.

A cashless society would be way less personable

No more interaction with cashiers when buying. No more money slipped into birthday or Christmas cards.


THe future of buying

What will it look like?



The consumers of 2050 will look back at the early years of the millennium and marvel at the amount of time people wasted sourcing daily essentials and accumulating things they used infrequently – Financial Times



Adverts will no longer exploit human weaknesses or tug at heartstrings but rather seek to game our avatars’ algorithms, making marketing as much about information and computing power as human creativity. Beyond life’s daily essentials, shopping will become an increasingly social activity, rather like going to a concert or a restaurant. Shops will become more digitally integrated, but they will still exist — albeit in smaller numbers — and we will still visit them in person. 


Paying with a wave may become available. This is already happening in South Korea where biometric technology scans the vein patterns in shopper's hands. Shoppers will no longer have to worry about forgetting their wallet or cash.


Payment could potentially become invisible. Stores will be kitted out with sensors so they can see exactly what you are buying. The Amazon Go store in Seattle already has this technology. It is likely that this will happen to most stores within the next 20 years.

Retail spaces will be used as showrooms instead of shops. This means consumers will be able to try before they buy, creating a more emotive in-store experience. This will make shopping experiences more worthwhile and special.

Some brands are already trialing GPS-linked alerts. This would allow them to seek out potential customers nearby to lure them into the store.

VR immersive experiences will become more prominent in stores within the next 10 years. These experiences will allow you to see how products are made.

AR glasses will allow consumers to only see products which fit their specific preferences. Whether that is foods for their vegetarian diet, specific skin type or the type of books they like to read.

There are plans to create a shopping 'Micro-city' in London by 2028. It will include wellness centres, hanging sensory gardens, allotments and reading rooms. It has been designed to create a more emotive experience for shoppers.

Retail is soon to become ultra specialised. With millennials driving the trend for specialist products, it is likely that these stores will come about in the next 10 years. In the future we may be seeing stores dedicated to fake plants, avocados or even selfies.

Immersive screens in stores are already available, however it is thought that they will become even more advanced in the near future. Stores will allow customers to try out the latest xbox games before they buy. This will create a more productive shopping experience.

Most online shopping experiences were built on generic templates, but with millennials and Gen-Z funnelling themselves into ever-narrower aesthetic tribes, online shopping no longer has to cater to the masses. 

Members at NEW INC, the New Museum’s incubator, are already working on augmented reality and artificial intelligence solutions that could power anything from the virtual closet Cher Horowitz uses to pick her outfits in the movie Clueless to holographic fashion shows. 

As we re-evaluate spaces, texture, light, sound, and smell should take centre stage. Many of our strongest memories of places are not visual, but embodied: the cool temperature of the walls, the way sound echoed through the space, the smoothness of carpet under your feet. 

(Harvard Business Review, 2020)

conclusion

From my research we can see that a cashless society is an inevitable change for the next 10 years. wITH THE RATES OF CASH USAGE DECLINING EVERY YEAR AND THE MILLENNIAL ATTITUDE TOWARDS THE ENVIRONMENT BECOMING EVEN MORE PROMINENT, IT IS SOMETHING WE CAN'T ESCAPE. iT IS UP TO US TO MAKE THE CHANGE A POSITIVE EXPERIENCE FOR EVERYONE, DESPITE THE HURDLES WHICH MAY COME ALONG THE WAY. The government will have to create stepping stones to a successful cashless society, if this is works, it is unlikely that anyone in society will be left out. However, if the change is unsuccessful, uproar will be heard. Older members of society will find it harder to adjust to the change, so we need to make sure their understanding is a priority. If we want successful change, we must listen and be welcoming of it. (Gif - GIFY)